The Brand Strategy Practice for Places, Experiences and Destinations

The Brand Strategy Practice for Places, Experiences and Destinations

Our Expertise


We specialise in experience and place brands. And we know how tricky managing multiple stakeholders can be, so we build projects that are collaborative and evidenced based. To see who we have been working with lately, click here.
Brand Definition

Brand Definition and Strategy

We’ll unlock your brand opportunity by examining all aspects of your destination or organisation to build a Brand Framework that works for you holistically. We do this through: Brand Analysis, Brand Research and Strategic Workshops and a lot of think music.


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Brand Implementation

Brand Implementation

Once the Brand Disciplines are complete we can coach you through to implementation. Often this starts internally with your own staff and stakeholders and then rolls out to consumer requiring creative briefing, brand identity refresh and communication strategies.


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Archetype Based Brand Positioning

Our Brand Character Compass uses archetypes to lead breakthrough thinking on your brand purpose, character and voice. It provides a method that can help you break free of competitive norms and get your brand to stand out with confidence.


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Archetype
Brand Definition
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Case Studies


Myer

The retail landscape is fast changing. These days people can shop in London or Paris with the click of an itchy finger in Werribee.

Visit Victoria

Tania has worked with Visit Victoria (Tourism Victoria) for many years developing brands like Melbourne, Yarra Valley and Daylesford while more recently she worked with the White Night brand team.

Willam Angliss

William Angliss Institute is an educational institution with a long and proud history of turning out some of Australia’s if not the worlds best in cooking and hospitality.