BENDIGO BRAND STRATEGY
The Bendigo region is the central heartland of regional Victoria and is comprised of different key destinations with Bendigo City as the hub. iSPY was tasked with building a brand framework for the overall region as a Masterbrand and then working with 4 sub-regions to deliver their own unique take on Bendigo region. This work has informed the development of website content, destination marketing assets and even product and experiences.
WHAT OUR CLIENT SAID:
"iSPY has provided excellent strategic branding advice to ensure we now effectively position, communicate and understand brand value for our region. The insight and service has been exceptional and has ensured that we can effectively coordinate our business activity strategically and of course ‘on brand’."
Bradd Worrell Tourism Industry Development Officer, Bendigo Tourism.