Case Studies

Puffing Billy Railway

Puffing Billy is one of Australia's most loved international tourism attractions but the brand needed to promise more than a steam age train ride....

Becoming Shiraz Central

How we helped the diverse, expansive collective of central Victoria's winemakers become the wild beating heart of an exciting new style of Australian Shiraz.

Becoming the Pinot Coast

How we developed a distinctive brand positioning for wine from the most southern edge of mainland Australia.

Retail Insights

The retail landscape is fast changing. These days people can shop in London or Paris with the click of an itchy finger in Werribee.

Visit Victoria

Tania has worked with Visit Victoria (Tourism Victoria) for many years developing brands like Melbourne, Yarra Valley and Daylesford while more recently she worked with the White Night brand team.

Willam Angliss

William Angliss Institute is an educational institution with a long and proud history of turning out some of Australia’s if not the worlds best in cooking and hospitality.

Visit Ballarat

Old, cold and gold no more! Ballarat is an artisnal uprising of crafts, culinary joys and performing arts.

Bendigo Tourism

iSPY was tasked by Bendigo Tourism with building a brand framework for the overall region as a Masterbrand and then working with 4 sub-regions to deliver their own unique take on Bendigo region.

Visit Great Ocean Road

iSPY worked with the Great Ocean Road Tourism Board to develop the Brand Strategy behind 10 destinations within the Great Ocean Road Region and an overarching Masterbrand proposition for interstate an...