Case Studies


The retail landscape is fast changing. These days people can shop in London or Paris with the click of an itchy finger in Werribee.

Visit Victoria

Tania has worked with Visit Victoria (Tourism Victoria) for many years developing brands like Melbourne, Yarra Valley and Daylesford while more recently she worked with the White Night brand team.

Willam Angliss

William Angliss Institute is an educational institution with a long and proud history of turning out some of Australia’s if not the worlds best in cooking and hospitality.

Visit Ballarat

Both Ballarat and Bendigo have traditionally been bundled together as ‘The Goldfields’ region for tourism marketing purposes. But both have undergone enormous change over the last decade and deser...

Bendigo Tourism

iSPY was tasked by Bendigo Tourism with building a brand framework for the overall region as a Masterbrand and then working with 4 sub-regions to deliver their own unique take on Bendigo region.

Visit Great Ocean Road

iSPY worked with the Great Ocean Road Tourism Board to develop the Brand Strategy behind 10 destinations within the Great Ocean Road Region and an overarching Masterbrand proposition for interstate an...