Puffing Billy is one of Australia's most loved international tourism attractions but the brand needed to promise more than a steam age train ride....
In our opinion a great logo never changed the fortune of an organisation but a great brand proposition can. We gear our work to creating clear and robust brand frameworks which stand the test of time and guide the creative process. With our process your brand will own a set of organising principles that help guide the behaviour, expression and narrative of the organisation to guide the business toward its vision.
Puffing Billy is one of Australia's most loved international tourism attractions but the brand needed to promise more than a steam age train ride....
Launch Victoria working together with Cyclone creative sought insights into how to help start-ups and scale ups find the right employees.